3 Must Read Books on Storytelling in Speaking and Business
The first step to leveraging stories in public speaking and business is to understand them. Storytelling is an art and a science that requires both study and practice. Here are three of my personal favorite reads to help you along as you begin (or accelerate) your storytelling journey.
By Carmine Gallo
I bill myself as a transformational storyteller, and I am passionate about encouraging everyone to embrace this craft. Stories don't tell us how to think, they give us something to think upon. I read a book a week on the subject and by far, Carmine Gallo is my favorite author on the subject. He unlocks the techniques that make you great at storytelling and in the most compelling manner. He explains the 'why' of storytelling - the biochemical and emotional responses that evolution has hard-wired into you in response to stories. He shows you how to frame ideas to make an irresistible, memorable, and emotional connection with your audience.
By Carmine Gallo
Ideas don't sell themselves. As the forces of globalization, automation and artificial intelligence combine to disrupt every field having a good idea isn't enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead and achieving greatness in the modern world. Communication is no longer a "soft" skill - it is the human edge that will make you unstoppable, irresistible and irreplaceable - earning you that perfect rating, that fifth star. I have read all of Carmine's books (no, we are not best friends that I call him by first name:-) and he is a fascinating communicator and shares amazing tips from his interviews with icon's like Warren Buffett, Steve Jobs, Picasso, etc.
By Adam Fridman
A great staple storytelling read.
The Science of Story is the field guide for every business leader, marketer, HR professional, and every individual that is looking to transform and grow their organization.
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